Carte Noire – France’s biggest coffee brand – needed an interactive Valentine’s Day brand promotion to attract a younger, more modern crowd to their “coffee named desire” and consolidate their premium position on the French market.
We created Une déclaration nommée désir (A Serenade from a Secret Admiror). Fabian, a charming French chanson singer, helps you create a personalised love serenade. Based on your responses to his questions, he creates a stylish video clip which is then sent anonymously to your Valentine. If she (or he) can guess your true identity you can win a romantic holiday at an exotic location together.
Your responses to his questions determine the love song’s lyrics. Even your choice of coffee determines the genre of the song that Fabian will perform: R&B, ballad, or rock. More than eighty different lyric versions were recorded and performed in forty-five distinctly different video clips shot in one long studio day. Players interact with over fifty minutes of lush, full-screen video and audio, including alternative pathways and looping sequences.
The original website run from February 2008 to April 2008.
You can visit the offline version of the website here. (hosted @ the Netherlands, may run a little slow)
Walk-through Poster (PDF) of the website: here.
Art Direction & Design
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Client./ Carte Noire (Kraft Foods)
Agency./ Euro RSCG 4D Amsterdam Status./ Offline |
Awards./
- 2008 Golden Drum (Silver) - 2008 Web Awards Best Beverage Website - 2008 Gold Medal at the Awards Festival in Montreux - 2008 First Place ‘Mobius Award’ Statuette |
Video overview
The Website
Introducing the website
Composing the song with Fabian
The Rock version of the serenade
The Rythm and Soul version of the Serenade
The Soul version of the Serenade
Sending the Serenade to your Valentine