// 2008, Highlights

Carte Noire: Une déclaration nommée désir


cartenoir2

Carte Noire – France’s biggest coffee brand – needed an interactive Valentine’s Day brand promotion to attract a younger, more modern crowd to their “coffee named desire” and consolidate their premium position on the French market.

We created Une déclaration nommée désir (A Serenade from a Secret Admiror). Fabian, a charming French chanson singer, helps you create a personalised love serenade. Based on your responses to his questions, he creates a stylish video clip which is then sent anonymously to your Valentine. If she (or he) can guess your true identity you can win a romantic holiday at an exotic location together.

Your responses to his questions determine the love song’s lyrics. Even your choice of coffee determines the genre of the song that Fabian will perform: R&B, ballad, or rock. More than eighty different lyric versions were recorded and performed in forty-five distinctly different video clips shot in one long studio day. Players interact with over fifty minutes of lush, full-screen video and audio, including alternative pathways and looping sequences.

The original website run from February 2008 to April 2008.
You can visit the offline version of the website here. (hosted @ the Netherlands, may run a little slow)
Walk-through Poster (PDF) of the website: here.


Art Direction & Design

Client./ Carte Noire (Kraft Foods)
Agency./ Euro RSCG 4D Amsterdam

Status./ Offline
Awards./
- 2008 Golden Drum (Silver)
- 2008 Web Awards Best Beverage Website
- 2008 Gold Medal at the Awards Festival in Montreux
- 2008
First Place ‘Mobius Award’ Statuette

Video overview

Get the Flash Player to see the wordTube Media Player.

The Website

Introducing the website

Introducing the website

Composing the song with Fabian

Composing the song with Fabian

The Rock version of the serenade

The Rock version of the serenade

The Rythm and Soul version of the Serenade

The Rythm and Soul version of the Serenade

The Soul version of the Serenade

The Soul version of the Serenade

Sending the Serenade to your Valentine

Sending the Serenade to your Valentine

The Rock’n'Roll Serenade



ALSO IN // 2008, Highlights

» Nissan Dualis: Sky High
» TBWA/KPN: New Year's App
» Volvo DRIVe: Pure Hybrid Power
» Unilever: Max Adventures
» The Volvo S60 Blind Preview

TOP