Rabo Mobiel is targetting 12 to 19 year olds with a new product called Prepaid SMS. The proposition for this product is great: sending text messages at a standard rate of only 5 eurocents! With this offer Rabo Mobiel is by far the cheapest provider in the Dutch market.

In order to get this proposition across, it was decided not to create a new platform but to target Dutch youngsters on one of the most popular online hangouts in Holland: social network Hyves. Of course, we all know that plain advertising in such environments is like cursing in church so we developed a gadget that really adds value.
In the coming weeks Hyvers can add the Rabo Mobiel Free SMS gadget to their profile pages. Everybody that visits the profile page can send free text messages to their friends (in which we sneak a tiny advertising message of course). In total Rabo Mobiel is giving away 1 million free text messages!