// 2009, Highlights

Tele2’s Longest Phonecall Ever


The challenge was to tell the Dutch market about Tele2 Mobiel’s cheap services in The Netherlands through an online/offline PR campaign to tie the Tele2 brand (low cost telecommunications) with mobile telephony.

The solution: to hold a World Record attempt for the longest mobile phone call ever, from different locations throughout the Netherlands. A build-up of the campaign through radio and banners would call out for participants, from which five would be selected to take part on the attempt. A minimum of 40 hours was required to beat the World Record.

The world attempt would be followed live from streaming video on the official website, blogs and social network pages created for the event. Following the recent launch of Frank the black sheep on TV commercials, a world-record attempt would capture people’s imagination long enough to associate Tele2 with cheap mobile telephony.

Concept development, Art Direction

Client./ Tele2 Netherlands
Agency./ Euro RSCG 4D


Contestants could register during Phase I of the website by completing a form requiring twenty friends to support their nomination for the World Record attempt. Based on their submission and a recorded message, twenty players would be selected and announced on Phase II of the website.

Five participants would be taken to a mobile home and their lives and conversations would be broadcasted live on the website during Phase III until a winner was announced.



Aside from the usual banner formats, an MSN takeover was proposed: Conversation Pong. See how long you can hold a conversation with Frank while playing pong. A minute, maybe two? – The world record is 40 hours. Do you have what it takes?



This project is currently on hold.

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