Advertising magazine Adformatie gives the stage to the best of the best digital agencies in the Netherlands to share their vision on the future of Digital Advertising. We believe that future to be in Sparking the right Conversation.
So here we go: join the conversation about the brightest vision and vote for the worst. Our new employee is more than happy to execute your harsh judgments. Voting goes on until Tuesday 23 June, executions will take place hourly.
HOT or AFBRANDEN? (Hot or Burned?) – Join the trial, see which vision survives.
Concept development & Art direction
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Client./ Euro RSCG 4D
Agency./ Euro RSCG 4D Status./ Online June 2009 |
The trailer
All videos were uploaded to Vimeo, and served as the executions progressed.
Hot of Afbranden? from Euro RSCG 4D NL on Vimeo.
This, and all other videos, available here.
The Burnings
Twenty visions. Twenty creative ways of making paper ads explode, catch fire and go up in flames. Two days of shooting, one of editing, and one very dramatic Pyromancer to execute the visions.
The filming
Since this was an internal project for PR reasons, there was no budget to speak of. Fortunately we came in contact with a professional fire breather who was interested in the exposure (Pyromancer.nl) and we had some contacts with a local squatter zone in which a flooded bunker provided the most amazing, dramatic backdrop we could ask for. Then, we set forth and burned.
Below: Preparing the scene. The ‘making of’, in pictures.
