// 2010, Social campaigns

World Pillow Fight Day – Amsterdam


On 2009 and 2010 I was involved in the set-up of World Pillow Fight Day in Amsterdam. This ‘flash-mob’ event stands by the ideal that usage of the public space should come with no permits or limitations to the average citizen, where privileges are given to brands and rights taken away from the public. I was also involved in London 2011 creating the “Fight for Japan” charity campaign as part of the World Pillow Fight London, and involved in the 2013 World Pillow Fight Day in Melbourne, Australia.

One year I turned up in a monkey suit and gave an interview to the local News station…

I also did an action in World Pillow Fight Day London, with benefits going to the Japan Red Cross for the tsunami.



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