// 2013

Infiniti: New Brand Day


WHYBIN/TBWA was tasked to launch the Infiniti brand in Australia, and a branding campaign was deployed. I Art Directed a simple microsite and banners based on a ‘luxury’ approach to infographics, to tell the story of a brand new to Australian shores.

The microsite is a 12-page online presentation of the brand, with exquisite layouts and adhering to the Infiniti branding guidelines.

Concept development & Art direction

Client./ Infiniti Australia
Agency./ Whybin/TBWA
Status./ Online April 2013



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