// 2013, Highlights

Nissan Dualis: Sky High

Nissan Dualis had a new TV commercial showcasing the panoramic glass roof: A girl driving, her boyfriend and a sky-writing pilot with a sense of humour. My task was to create a banner adaptation of the TVC for YouTube.

So what if we used the banner to create some talk and shareable content, as well as creating awareness around the sun roof of the Nissan Dualis?

We created a competition using the banner as the submission form, inviting users to suggest something they would write in the sky – and offering a good reason in order to win and have the message written in the sky for real. With the winning entry we could create video content for the YouTube channel, and further awareness.

The campaign is currently online, so we will have to wait and see who the winner is – and the content generated by it!

As well as the YouTube banner, there were 20 banner concepts presented to showcase other features of the Dualis (“Find yourself” for Sat Nav as standard and “Go further” for Diesel option), in different sizes, placements and devices.

Concept development & Art direction

Client./ Nissan Australia
Agency./ Whybin / TBWA Melbourne
Status./ Online May 2013

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