Yesterday, 4D was awarded a Silver Drum for Carte Noire’s “Une Déclaration Nommée Désir.” yay!

http://www.goldendrum.com/

The full list of winners has been unveiled at the 2008 WebAwards. Here are the the Euro RSCG 4D Amsterdam awards I was involved with:

Best Beverage Website for the French “Une Déclaration Nommée Désir” site for Kraft’s Carte Noire coffee, and Outstanding Website for “70xXC70″ for the Volvo XC70

The WebAwards, an annual award competition organized by the Web Marketing Association, recognizes the best websites in 96 different industries.

Check out the WebAwards site

A redirection page, designed to convey the values of Euro RSCG in Holland.

http://www.eurorscg.nl/

Of all Euro RSCG 4D agencies worldwide, 4D Amsterdam had the honour to develop the new global website for the Euro RSCG network. Step into the elevator and see how Euro RSCG is getting to the Future First.

Visit www.eurorscg.com

It was an exciting project leading to a very original visual treatment, telling what Future First means to Euro RSCG in an interactive manner.

Rabo Mobiel is targetting 12 to 19 year olds with a new product called Prepaid SMS. The proposition for this product is great: sending text messages at a standard rate of only 5 eurocents! With this offer Rabo Mobiel is by far the cheapest provider in the Dutch market.

In order to get this proposition across, it was decided not to create a new platform but to target Dutch youngsters on one of the most popular online hangouts in Holland: social network Hyves. Of course, we all know that plain advertising in such environments is like cursing in church so we developed a gadget that really adds value.
In the coming weeks Hyvers can add the Rabo Mobiel Free SMS gadget to their profile pages. Everybody that visits the profile page can send free text messages to their friends (in which we sneak a tiny advertising message of course). In total Rabo Mobiel is giving away 1 million free text messages!

The Volvo project 70xXC70 won a Silver World Medal in the automotive category in the New York Festivals Innovative Advertising Awards!

http://www.prize-entry.com/xc70/websites/

Both of 4D’s projects, Valentine’s project for Carte Noire and the Volvo XC70 were awarded with a Golden Award at the festival in Montreux! yay!

View all the winners

Gold Medal
Consumer Products
“Une déclaration nommée désir”
Kraft Foods
Euro RSCG 4D
The Netherlands

Gold Medal
Automotive
„70X XC70“
Volvo xc70
Euro RSCG 4D
The Netherlands

Beck’s global site has a three-phase deployment, and the first one includes four content modules (About us, The Rasterbator, the TVC commercial and the Blogger recruitment campaign) plus the contact, language selection and legal text pages. For me the most exciting part was directing the ‘How To’ video in the Rasterbator section. We created a 374-page blown-up poster of Beck’s logo, fixed it on the bar’s two-storey high wall, and made a movie of the ‘making of’!

Agency: Euro RSCG 4D Amsterdam
Website: Beck’s global website

Our French greatly improved after creating this Valentine’s Day event for Carte Noire - France’s biggest coffee brand. Meet Fabian and compose a personal, secret serenade for the object of your desire. Only if he or she guesses your identity, you have the chance of winning a romantic trip for two. (valid on February 14th 2008, in France only) I was responsible for art direction and design (interface and film shoots), it was a great, fun project.

Check out one of the videos, posted to YouTube:

Some more screenshots: