Category

// 2011




Scholl – New campaign

Scholl foot care needed to be cool and move up from being a problem-fixer of embarassing ailments to becoming a feet-beauty companion. So how to empower people and change their ..read more

 

Durex: Sex Life Survival Guide

Durex wanted to launch a new line of lubricants and highlight their usage as something to be enjoyed rather than to fix a problem. If it’s so enjoyable that ..read more

 

Durex: Lube Works

Durex wanted to launch a new line of lubricants and highlight their usage as something to be enjoyed rather than to fix a problem. We found the insight that lubricant ..read more

 

Volvo DRIVe: Pure Hybrid Power

For the launch of the Volvo V60 DRIVe Hybrid at the 2011 Geneva Motor Show, Volvo wanted to convince a crowd of car enthusiasts that hybrid cars can be just ..read more

 

Volvo Fotografi

Volvo needed to increase the amount of fans on its Facebook page by doing a photo contest. What format would it take?

We proposed ‘Volvo Fotografi’, a simple collection of beautiful ..read more

 

Volvo: Project Nulltunnel

Volvo’s V60 Hybrid car is the highlight of Volvo’s Drive towards Zero (gas emissions). The car would not be released until 2012 and Volvo wanted to communicate multiple technical specifications ..read more

 

ReckitBenckiser: Vanish

Vanish needed a live product demonstration that created a stir online for its female followers – and beyond. Moving away from the tired formula of detergent comparison, we came up ..read more

 

Airwick: Magic Air

Before the launch of the new S60 model, Volvo wanted to create buzz around the car without showing it to the public yet. What if we showed the car to ..read more

 

Unilever: Max Adventures

Unilever’s Paddlepop Lion TV series (called ‘Max Adventures’ in Europe) had been implemented successfully in Asian markets. How could we launch the adventures of Max in Europe and make a ..read more