Social campaigns

World Pillow Fight Day – Amsterdam

On 2009 and 2010 I was involved in the set-up of World Pillow Fight Day in Amsterdam. This ‘flash-mob’ event stands by the ideal that usage of the public space more


Halbe Bier

Halbe is a Dutch beer brewed since 2012 which started as an art project initiated by Teun Castelein and Henriette Waal. It makes a social commentary on the budget cuts more


Magneet Festival: Eco Raid

My friend Arthur de Smidt believes in guerilla gardening, the subversive act of planting in public environments without asking for official permits. He wanted to spread the message at Magneet more


Mysteryland: Gemeentepils

Drinkable, free tap water is never available at Dutch music festivals, even in the sweltering heat of sun and dancing bodies in summer. ID&T’s largest festival Mysteryland decided to change more


Fringe Fuel ‘DIY Night’

Fringe Fuel (part of the Fringe Festival in Amsterdam) was planning a “Reality-hacking” masterclass themed around the collapse of financial systems around the world (2012), inviting guests to leave money more