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0 - INTRODUCTION
At the core
of every successful designer there lies the successful communication of
ideas, abstract or otherwise. The client communicates his needs to the
designer. The designer communicates his ideas to the client. Ultimately,
the product communicates with the intended audience.
Designers
and Clients still struggle to find a common language to communicate in
a digital multimedia working environment. Multimedia is a new medium with
unique modes of delivery and new uses of technology, which often can not
be fit into traditional communication models.
Professionals
working in this field are still defining their roles. There is no long
standing tradition to draw models from, as Film and TV, Architecture or
Graphic Design do. As the medium matures, specific areas will be identified
(CDROM Authoring, web design, games design) with their own sets of specialised
skills (HTML builders, animators, web designers), each needing a set of
conventions to aid the communication process.
There is
also more data now available than ever before, through many new types
of media. Multimedia is a particularly media-rich multidisciplinary field
which draws together typography and graphics, animations and film, sound
and interaction in the same package. With so much available data, it is
important to find the relevant information quickly, easily and not get
lost. With the new advancing technologies, it is important to give more
importance to the message than to the medium. Efficient visualisation
methods are important to turn data into information, to inform
the user, therefore transferring knowledge, and achieving the communication
goals of the product.
To better
our communication, we need to understand the Designers, the Clients and
the Data itself, and develop models that take all three factors into account.
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