Este
artículo fue escrito en Australia en pleno auge de Internet,
como parte de una conferencia en Brisbane de profesionales de
Internet y comunicaciones.
Technology directions
The Internet is becoming a necessary tool for communication,
where technological, social and commercial advancement is
making the Web a more useful and accessible tool.
1998
will see the growth of "the individual" on the Internet.
People are becoming impassioned to express their individuality
online.GeoCities and Mining Company have already created places
where individuals create their own personal web sites, and
the numbers are staggering. The web will further deliver on
its promise to draw communities of *like minds* together from
around the world in the way that Tripod has succeeded in doing.(10
predictions for 1999 - http://www.techmall.com/techdocs/TS971215-9.html)
While
the Internet offers a way of communication for everyone, it
also encourages communication between all individuals. People
of similar backgrounds, ethnic communities, cultural groups,
businesses and their customers...they are already talking
now through Internet Relay Chat (the biggest talk show on
Earth!), using online Bulletin Boards and Newsgroups, meeting
upclose and personal through ICQ, or conducting long-distance
virtual meetings with video conferencing for the cost of a
local phone call.
Consumers
have long been told of a time when they will be able to inexpensively
access a wireless internet, and experience true freedom. In
1997, Metricom modems and the Palmpilot introduced this daily
freedom to those with a less constrained pocketbook. "In
1998," said Wang, "the average consumer will be
able to start the day off by checking voice mail, email, and
the latest news on the Internet all from an affordable hand-held
communication access tool while waiting for breakfast at the
corner cafe." (http://www.techmall.com/techdocs/TS971215-9.html)
Internet
technology is now far-reaching, and the development of better
communication infrastructures means that more and more complex
content will be easily adapted to the web.
Right
now, most residential users can tap on the Internet via modems,
through skinny telephone wires which channel data at maximum
rate of 56,000 bits a second. Broadband technology promises
to push data up to 200 times faster, using DSL technology
and satellites TV-signals. (http://www.usnews.com/usnews/issue/990201/1exci.htm)
Such
broad bandwidth will allow streaming video clips and video
conferencing become commercially viable. This means that you
can arrange and participate
in video conferencing right from your office and that you
can
introduce your products in a brief (30 second) video clip
from
your site. These developments are only possible because of
the
improved bandwidth. (10 Fearless predictions for 1999 - http://www.incor.com/webdev/10_fearless_internet_predictions.htm)
Imagine
a this scenario: A visiting business representative is at
the Sydney airport, on his way to Brisbane. He logs in through
the airport's online touch-screen kiosk, and finds out the
current weather conditions for brisbane, the exact map location
of the meeting place, and how to get there. If he decides
to rent a car for the day, he can do so online - pay through
Mastercard or Visa, and get the computer to indicate the best
way to go from the Airport to the hotel, and then to the meeting
place. He prints the map out, and since he has got some time
up his sleeve, proceeds to watch video clips showing what
Brisbane city has to offer to the tourist.
The Internet
is coming towards a complete integration of all systems and
departments. Transport information (traffic reports, bus timetables),
businesses online, secure transactions - they all encourage
the usage of the Internet as a one-stop shop for all the individual's
needs.
Software
technologies such as Macromedia's Flash Generator, combined
with the growing usage of automated databases offer up-to-date
information on the weather, the stock exchange, the current
state of power and water accounts, and even how many complaints
have been filed against barking dogs within the Brisbane City
area. Web cams located at strategic points over the main streets
could give a visual update of traffic at any point in time.
The technology
would benefit in-house intranets, public subscribers, and
allied organisations. At an internal level, every department's
repository of information would be interlinked via databases
(ASP, SSI) allowing the relevant members to have access and
update information with greate ease. Individual meetings could
be staged between departments as easily as reading email -
RealAudio, streaming video and Web Cams offer sounds and visuals
- including interactive 'drawing boards'. Web telephony even
allows phonecalls between computers, from computer to telephone,
voice-mail messages and answering services.
The subscribers
will benefit from ease of access to the web, and the amount
of information available. Web TV is bringing the computer
to the living room, allowing the user to switch between the
ABC, Channel 7 and the "Event's Page" of the Council's
web site. Furthermore, interactive TV will allow the user
to watch an advertisement on a particular South Bank event,
and then click on a link to the Council pages, with information
about prices, location, times, transport available and the
shortest route between your house and the South Bank Parklands.
Disabled
people will benefit of the web inside and outside the house.
Online grocery shopping is already available for those who
have trouble leaving the house. Design for visually impaired
people will be the same as for web-phone pages, which will
generally depart only slightly from visual interfaces, thanks
to Screen Readers. Information on disabled car-parking and
facilities will also be readily available.
Third
parties would also benefit from the Internet development.
Businesses, Power and Water Authorities, the Police.
Vector-based
information (Flash, PDF, VRML) has got tremendous potential.
American Web site "MapBlast" (http://www.mapblast.com/mapblast/start.hm)
shows complete maps of the city, pointing out where the cultural
centres are. It also offers a facility that finds out the
closest drive route from any one point to another. It offers
nearby WEATHER, NEWS, TV listings, or SATELLITE views, with
Zoom in and out capabilities. This, combined with 3D capabilities
(VRML, Java, QuickTimeVR) allow visitors to the "Rome
Village" (jefferson.village.virginia.edu/rome/query3.html)
to view Rome's map with topography and street grids, or 'walk'
through the corridors of the Virtual Museum of Art (www.tp.net/tp/users/koconnor/Building.html),
which could easily be the City Hall's gallery.
Businesses
could view their earnings for the year, or the amout of visitors
their shop has had within the last month, or the relation
between people visiting the Queensland Art Museum and the
people visiting the South Bank Parklands in 3D generated charts.
And, more importantly, they will benefit from a new emerging
type of Web Consultancy - Web Analysis.
The sheer
size of information on the Web makes it paramount to offer
the user a direct access to the information they seek; new
search engine software, methodology, and the use of AI (artificial
intelligence) means the days of looking through pages and
pages of useless information are over. How to seek for information
on Olive Oil and avoid getting pages about Pop-eye's girlfriend?
The future is here. AltaVista already supports 'real human'
expressions in the search fields - "Where can I find
pictures of Brisbane City?" and offer answers. "Visit
*this* page in the Brisbane City Council's web site".
Then,
the final and most important function a web site will offer,
is feedback. Full reports on the background of the visitors
to the site, the time they spend on each page, what information
they access the most, which geographical area they access
the information from, and much more - such reports are already
available. The future will see even more complete reports,
which will adapt the web site content and navigation automatically,
and even customise it for each individual user.
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